Beyond fundraising, innovative and first-time fund managers need to decide which tools and services they want to prioritize for fundraising and fund operations.
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Key Elements
- Every fund needs to build a tech stack to operate
- Small and first-time funds often struggle accessing institutional service providers
- Rising number of technology and services supporting emerging fund managers
Overview
There are an overwhelming number of options for fund service providers, especially in categories like CRM, pipeline/deal flow, and administration (as shown). Ultimately, fund managers need to build a tech stack and optimize operations to best serve their customers: founders and LPs.
Services, Tools, Data Room
What are the 10 tools & services that are often considered for fund launch?
- Administration
- Fund
- Most common service providers: Carta, Aduro (acquired VMS), and AngelList
- Other Common Providers: Vector AIS, Standish Management, Ultimus (acquired LeverPoint), and Opus
- SPVs
- Most common service providers: Carta, Aduro, and AngelList
- Other Common Providers: Sydecar, Flow, and Allocations
- Fund
- Legal
- Most common service providers: Cooley, Gunderson Dettmer, AngelList, Wilson Sonsini, DLA Piper, Foley Hoag, and Goodwin
- Other Common Providers: Carney Badley Spellman, RPCK, Thompson Hine, Harvey Esquire, Blue Dot Advocates, and All Places
- The most notable law firms are not necessarily the best fit for your fund and they typically charge $50K+
- Bank
- Most common service providers: First Republic Bank and Silicon Valley Bank
- Other Common Providers: Grasshopper Bank, AngelList, and local/regional banks
- Deal Flow/Pipeline CRM
- Most common tools: Airtable, Affinity, Google Sheets, Hubspot, and Salesforce
- Project Management
- Most common tools: Notion, Airtable, Trello, and Asana
- Data Room
- Most common tools: Dropbox, Google Drive, Box, and Carta
- Other Common Providers: DocSend
- Communication
- Calendar
- Most common tools: Google Calendar, Calendly, X.ai, and Vimcal
- Virtual Meetings
- Most common tools: Zoom, Google Hangouts, WhatsApp, and Microsoft Teams
- Email
- Most common tools: Gmail, Superhuman, and Spark
- Team
- Most common tools: Slack
- Investor Relations
- Most common tools: Mailchimp, DocSend, Anduin, DocuSign, Passthrough, and Visible
- Calendar
- Accounting
- Most common tools for expenses management: Expensify, Dext, and Excel
- Website
- Most common tools: WordPress, Medium, Squarespace, and Wix
- Audit & Tax
- Most common service providers: Frank Rimerman, Andersen, AngelList, PwC, EY, and RSM
- Other Common Providers: Sensiba San Filippo and Withum
What are the five docs you need in your data room at launch?
- Pitch Deck
- Fund Model
- Fund Budget
- Expenses usually fall into one of three categories: organizational, management company, and fund.
- Track Record
- Spreadsheet with key financial metrics for attributable investments made at a previous fund and/or angel investment portfolio
- Team Bios & Resumes
What are the additional docs you need in your data room by final close?
- Legal
- Limited Partnership Agreement (LPA)
- Organizational chart
- Incorporation documents for LP, GP, and Management Co.
- Subscription Agreement
- Fundraising
- Due Diligence Questionnaire (DDQ)
- Team
- Hiring plan
- Advisors bios
- References
- Fund service providers
- Portfolio
- One-pagers on portfolio companies
- Fund performance
- Governance
- Board & board observer seats
- Policy statements—includes investment, ESG, DEI, valuation, privacy, and cyber security policies
- SOC 1 Report
- Marketing
- Fund news
- Portfolio company news
- Thought leadership